B2B Business Development

Journey through the world of B2B: where every sale is a tale, every buyer a new chapter. Unfold the secrets of aligning sales and marketing. Elevate your strategies, one module at a time.

Dive deep into B2B Sales & Marketing, starting from its very introduction and venturing into global sales strategies. Discover the psyche of the B2B buyer and lay down effective marketing strategies. Learn how to align your sales and marketing teams seamlessly, cultivate a competent sales team, and master the art of lead generation. Acquaint yourself with sales techniques, delve into sales management, and foster lasting customer relationships.

Don't wait; embark on this transformative journey today. Sign up now!

Learning Outcomes:

After completing this course, you will be able to:

• Develop and implement a robust B2B marketing strategy.
• Foster seamless alignment between sales and marketing teams.
• Cultivate and manage a high-performing B2B sales team.
• Implement effective lead generation methods.
• Adopt successful sales techniques and management practices.

• Module 01: Introduction to Business Development 26:43

  • 1: Introduction to Business Development Preview 26:43

• Module 02: Fundamentals of B2B Sales and Marketing 14:54

  • 2: Fundamentals of B2B Sales and Marketing 14:54

• Module 03: The B2B Buyer 13:02

  • 3: The B2B Buyer 13:02

• Module 04: B2B Marketing Strategy 13:33

  • 4: B2B Marketing Strategy 13:33

• Module 05: Sales and Marketing Alignment 13:34

  • 5: Sales and Marketing Alignment 13:34

• Module 06: Forming a B2B Sales Team 14:05

  • 6: Forming a B2B Sales Team 14:05

• Module 07: Generating B2B Leads 14:30

  • 7: Generating B2B Leads 14:30

• Module 08: B2B Sales Techniques 15:49

  • 8: B2B Sales Techniques 15:49

• Module 09: B2B Sales Management 14:29

  • 9: B2B Sales Management 14:29

• Module 10: B2B Business Development Strategies 27:07

  • 10: B2B Business Development Strategies 27:07

Navigating the B2B landscape requires a keen eye and sharp strategies. This course offers a comprehensive exploration of B2B sales and marketing, taking you from the basics to global market scenarios. Discover how to read and appeal to the B2B buyer, formulating strategies that resonate. Dive into the nuances of sales management and lead generation, all while cultivating powerful customer relationships. Whether you're new to the B2B world or looking to refine your approach, this course provides the insights you need.

Course Curriculum:

This course contains the following curriculum:

• Module 1: Introduction to B2B Sales and Marketing
• Module 2: Understanding the B2B Buyer
• Module 3: Creating a B2B Marketing Strategy
• Module 4: Sales and Marketing Alignment
• Module 5: Building a B2B Sales Team
• Module 6: B2B Lead Generation
• Module 7: B2B Sales Techniques
• Module 8: B2B Sales Management
• Module 9: Customer Relationship Management
• Module 10: Global B2B Sales and Marketing

• Marketing professionals keen on honing their B2B strategies.
• Sales managers aiming to bolster their team's performance.
• Entrepreneurs looking to break into the B2B market.
• Business consultants aiming to expand their service offerings.
• Corporate trainers keen on updating their B2B curriculum.

No formal entry requirements exist for the B2B Business Development course, which is open to everyone.

You can pursue the following career:

• B2B Marketing Manager (£40,000 - £60,000).
• Sales Team Leader (£30,000 - £45,000).
• B2B Business Development Manager (£35,000 - £55,000).
• Customer Relationship Manager (£30,000 - £50,000).
• Global Sales Strategist (£50,000 - £75,000)

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Reed Courses Certificate of Completion

Digital certificate - Included